DEALER SPOTLIGHT: Universal Truck Equipment

Nov 21 2022

Universal Truck Equipment, formally known as Universal Highway Products, started building snowplows in a small shop located in Trempealeau, WI over 40 years ago. In 1994, Gene Dubiel & Dough Erickson purchased the business and renamed it Universal Truck Equipment, Inc. In 1997, Donnie Bjorge bought into the company. A new facility was constructed in 1998 between Centerville & Galesville, WI. Since then, we have been slowly growing & expanding. In 2004, Rich Kiekhoefer became an owner, and an additional office & showroom was added. In 2017, Donnie & Rich bought out Gene. Both owners are very active in the business as Donnie is the sales & office manager and Rich manages the shop and oversees all maintenance and site upkeep.

Universal has been manufacturing “Universal” snowplows & wings for 40+ years. They also started making their own underbody scrapers in 2009 and tailgate sanders in 2020. Universal's main goals are quality and customer satisfaction. From start to finish, their employees take pride in what they do, with workmanship that is second to none!

Universal Truck Equipment has been a proud partner with Evolution Edges since 2020. 

For more information, visit



Evolution Edges
(A Division of Chemung Supply Corporation)
2420 Corning Road
Elmira, NY 14903

Phone: 800.733.5508
Fax: 607.732.5379

Connect with us

Cooperative Purchasing

logo NASPO ValuePoint SupplierPartner 01 large
Contract #47643

(New York State)
Bid #0010660

Contract #4600016620


LGC White Transparent 115w

Solicitation: RFP 23-003



Recent Posts

Prev Next

Evolution Edges Awarded as NASPO…

[Elmira, NY – March 29, 2024] - Chemung Supply Corporation is pleased to announce its renewed acceptance as a vendor...

Read more

Essential Sabre Blades In Stock …

Essential Sabre Blades In Stock & Ready to Go! Don't wait for the next blizzard to catch you unprepared.  We have a...

Read more

Optimizing Snow Plow Efficiency:…

Highway departments across the country face the formidable task of maintaining safe and navigable roads during the winter months. One...

Read more

Evolution Edges Partners with NA…

Bilicki, DGM Racing set to Debut New Partner at Martinsville Speedway with Alien Invasion Paint Scheme Josh Bilicki and DGM Racing...

Read more